Real-time profitability analytics for agencies | Rinkta
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# See which clients actually pay off.
Rinkta is real-time profitability analytics for agencies. We turn the work your team is already doing — tasks in Asana, GitHub, Linear, ClickUp — into a live view of margins, utilization, and revenue leaks. No spreadsheet rebuilds, no end-of-month reconstruction.
[Try it free for 7 days](https://app.rinkta.com/registration/new)
Reports built into Rinkta
## Four agency profitability reports, automatic.
Profitability
### Margins by client and project.
Revenue minus loaded cost (rates × hours). Sortable, filterable, exportable. The clients that look profitable on the proposal don't always survive contact with reality — see which actually do.
Budget tracking
### Burn alerts before you blow the project.
Set a budget per project. Rinkta tracks actual hours and warns the project lead at 70% / 90% / 100%. No more discovering at month-end that you went 3× over.
Utilization
### Who's overloaded, who's underused.
Per-team-member billable utilization, by week and month. Spot the senior who's covering for everyone, the junior with capacity, the team that's drowning. Plan staffing on data, not vibes.
Revenue leaks
### Find the money you forgot to bill.
Tasks that completed but never made it onto an invoice. Scope creep that quietly turned into free work. Most agencies find 5–15% of recoverable revenue in their first month on Rinkta.
What agencies see
- of revenue recovered from previously unbilled work
- 5–15%
of revenue recovered from previously unbilled work
- of admin time saved per month, on average
- 37hrs
of admin time saved per month, on average
- margins, utilization, and budget alerts
- Real-time
margins, utilization, and budget alerts
FAQ
## Common questions about agency profitability reporting
How does Rinkta calculate agency profit margin?
◀
Margin = revenue (what you billed) minus loaded cost (each team member's hourly cost rate × hours worked) minus allocated overhead. You set cost rates per person and overhead allocation rules; Rinkta does the math automatically as work gets captured. The result shows in real time per client, per project, and rolled up at the agency level.
---
Can I export profitability reports to a spreadsheet?
◀
Yes. Every report exports to CSV or PDF with one click — client margin, project margin, utilization, budget burn, revenue forecast. Studio and Agency plans add bulk exports and scheduled CSV pushes to Google Sheets, Notion, or any BI tool that ingests CSV. The data shape stays consistent so you can build dashboards on top.
---
Does Rinkta show profitability for fixed-fee projects?
◀
Yes. For fixed-fee or milestone-based contracts, Rinkta tracks actual hours worked against the agreed scope and shows your real margin even when the invoice is a flat number. You'll see when a 'profitable' fixed-price project quietly drifted into a loss-making one — usually the first place agencies find leaking margin.
---
How does Rinkta handle retainers with rollover hours?
◀
Rinkta tracks hours used against each client's monthly retainer and applies your rollover rules — full rollover, partial rollover, or zero out — per your contract terms. The Studio and Agency plans handle multi-month retainer accounting, including overage billing and rate changes mid-contract. Reports show whether each retainer is profitable or quietly losing money.
---
Do I need to migrate historical data to see margins?
◀
No. Rinkta starts capturing fresh from connected project tools the moment you OAuth them. You'll see meaningful margin reports within 2–3 weeks of normal billing activity. Historical data import is available on request for agencies that need year-over-year comparisons or want to backfill for tax purposes.
## Run your agency on data, not on hope.
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